In this study, using the Baskerville font resulted in an increase of people agreeing with a statement by 1.5%. Impact reader judgment: Certain fonts affect how people feel about the content they read.Boost your conversion rate: Click Laboratory increased form conversion by 133% just by changing the font size from 10 point to 13 point and adding a bit of line spacing-that’s it. ![]() You achieve greater motivation to commit when you present a task that requires less time or effort. Increase your recipient’s likelihood to commit: People estimate that tasks will take twice as long when the instructions are in fancy fonts rather than a plain font.So in addition to design and branding considerations, it’s crucial to understand these data-backed reasons for finding the right email font for your campaigns: The average email attention span is 11.1 seconds per email, although it’s (surprisingly) increasing. Therefore, it’s crucial to choose the best email font for your email campaigns. Why? Because email clients don’t always display specific fonts and will default your text to an email-safe font, which can impact your emails’ overall design, layout, legibility, and quality. You’ll also want to resist the urge to use any font. Instead, these preserve your fonts from any alterations. However, email-safe fonts aren’t foolproof. These fonts load in your recipients’ email inboxes, whether it’s Outlook, Gmail, Android, or iPhone. ![]()
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