The posts that are only for paying subscribers can be more frequent and more conversational. That’s the stuff that will attract readers. That free content is the best demonstration of the writer’s worldview, voice, and quality of thought, so it’s fundamental to the success of the overall operation. The top money-makers on Substack publish multiple times a week and regularly post high-quality free content. Keep reminding them of that paid-launch date as you go along. Keep everything free for a while – up to three months, if possible – but tell people there’ll be a day when you’ll introduce paid subscriptions. If my authors were to set up a Substack newsletter, what tips would you give them to encourage paid-for subscribers? They should first set up a Substack account and just start publishing without overthinking it. Substack then takes 10% of subscription revenue, and Stripe takes 2.9% plus 30 cents a transaction for credit card fees. To enable payments, you just connect to Stripe when setting up your Substack account. For the paid subscriptions, Substack sets a minimum of $5/month or $30/year, but it's up to you what price you set above that minimum. Authors can set up their newsletters to be either completely free, or to have an option for paid subscriptions. Explain to us how the payment model works. One day, I think authors will earn more income from their substacks than they do from any other writing activity. However, authors can also use Substack to workshop material, get feedback, publish stuff that wouldn’t otherwise fit into a book, or actually serialize books, as Matt Taibbiand Alex Dancohave been doing. These things are important when it comes to selling a book to a publisher and then stoking pre-orders. That’s good not only for deepening their existing relationships and building community, but also for growing their reach. A mailing list is the best asset an author can have because it provides a direct connection to the readers who care most about the author’s work, unmediated by any algorithm or publisher. Are there certain authors that you think Substack would work best for? Substack is good for any author. In the former camp, there are authors such as Anne Helen Petersen and Sarah Weinman, while others like Daniel Ortbergand Matt Taibbi publish original material and charge for subscriptions. Writers are using Substack for a range of purposes, from maintaining a mailing list that allows them to communicate directly with their readers to running a professional publishing business. In what ways can author use it? (A few real-life examples would be great). There are more than 50,000 paying subscribers across the Substack network. We launched the first publication in October 2017 and the top writers are already making hundreds of thousands of dollars a year. On a post by post basis, you can choose to publish content that’s available free for everyone, or only for paying subscribers. With Substack, you also get a website with a homepage and archives, the ability to host and distribute podcasts, and community discussion threads. But “newsletter” doesn’t quite capture it on its own. Tell us about Substack Substack makes it simple for a writer to start a paid newsletter.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |